Global Membership Seven Point Plan

Adopted by the Texas State MD-2 Council of Governors
July, 2014

FOREWORD

The 2014-2015 Council of Governors of Multiple District 2 (Texas) is dedicated to the health and growth of all Lions Clubs within the 16 Districts of our State organization. It is equally dedicated to the expansion of our ability to serve more communities within our State through an extension process that will work to form new Lions Clubs wherever they are needed, to nurture and enhance their success and longevity, and to add membership to existing Clubs.

International President Joe Preston echoes the thoughts of many in our International Association in his discussion about Membership Development as it relates to his Presidential Theme “Strengthen the Pride” when he says that “Our focus is on service, but our strength is directly tied to our members. The expression ‘there is strength in numbers’ applies directly to our association. The more members we have, the more service we can provide.” This Council strongly agrees with that statement as well as another of the President’s Theme planks that says to Strengthen the Pride, we must “Strengthen Our Clubs.”

In keeping with these thoughts about Membership and the need to strengthen our Clubs, the 2014-2015 Council of Governors has formulated a Global Membership Seven Point Plan. The Council presents this Seven Point Plan as an outline of ideas with the thought that in all cases, the strategies discussed are to be adapted to work for the particular needs and character of each District. Additionally, it is expected that these strategies will be continually reviewed for effectiveness and modified as may be necessary to accommodate changing situations. The Council will collect data, information, and results to be used in evaluation of the Plan for a continuation of these beginning concepts and the needed modifications to be carried forward by future Councils.

The 2014-2015 Council of Governors through its Officers and a Membership Development Committee of the Council has worked with Immediate Past District Governor Ron Martin, Global Membership Coordinator for MD-2, to formulate the Seven Point Plan. During the development of the Plan, CCE Tom Blase of the 2015-2016 Council was included in discussions and offered insights from the perspective of his Council.

MEMBERS OF THE GLOBAL MEMBERSHIP PLAN COMMITTEE

Council ChairmanPDG Ron HeinemeyerDistrict 2-S5
Vice Council ChairmanDG Sam PantusaDistrict 2-A2
Council SecretaryDG Len HeimerDistrict 2-S3
Council TreasurerDG Mitch ThamesDistrict 2-S4
Member Development CommitteeDG Gil BlancusDistrict 2-T3
Member Development CommitteeDG Jon GammillDistrict 2-A1
Member Development CommitteeDG Thom HoltDistrict 2-S5

GLOBAL MEMBERSHIP SEVEN POINT PLAN FOR MD-2 FOR 2014-2015

General: The 2014-2015 Council of Governors is dedicated to the growth of our State organization and has formulated a listing of basic elements which all are encouraged to incorporate. The primary focus of these elements is to lead our individual Districts and, therefore, our entire Multiple District organization to an enhancement of growth in Membership and an enrichment of Clubs’ Success. The elements as outlined are broad and are to be refined as needed to accommodate the characteristics of each District.

1. BUILD THE STRUCTURE WITHIN THE INDIVIDUAL DISTRICT THAT BEST ALLOCATES THE MANPOWER INHERENT TO THE DISTRICT GIVEN ITS GEOGRAPHY AND PARTICULAR CHARACTERISTICS.

Suggested organizational ideas:

District Governors should build an organization that best utilizes the talents of the individual Team Members. They should also assess how best to organize based on the geographic characteristics of their District given that some Districts are as large as they are with great distances between towns and, thus, Clubs while others deal with issues in large metropolitan areas. In all cases, the primary focus will be how best to charter and support new Clubs, how best to add members to existing Clubs that are viable, and how best to reinvigorate struggling Clubs in jeopardy of being lost.

2. INCORPORATE THE USAGE OF SOME SYSTEM OF “EXIT INTERVIEW” OF DROPPED MEMBERS AND UTILIZE THE INTERVIEWS TO OFFER ALTERNATIVE MEMBERSHIP IDEAS TO THAT MEMBER WHILE COLLECTING INFORMATION THAT MAY BE USED TO CORRECT INHERENT LEADERSHIP FAILURES.

Suggested organizational ideas:

Every Lion that is dropped or in jeopardy of being dropped from a club should be visited by a VDG, Region, Zone Chair or other Leadership Team Member to find out why they left. Those conducting the “Exit Interview” should be able to offer the different categories of Lion Membership (Member- at-large, Associate member, Active, Privileged, Life Member and Affiliate member) as an alternative. If payment of dues is the issue, alternatives should be discussed that fit the member’s ability to pay. If Transfers have occurred, insure that the District GMT learns where the member has moved to facilitate transfer to another Club.

Have the results of exit interviews compiled and forwarded or e-mailed to the District GMT.  The District GMT should build a process of review of results to determine the success of the exit interview process and where successes are seen, compile a listing of constructive suggestions that can be offered to Club Officers for corrective action.

3. TRAIN ALL MEMBERS IN TECHNIQUES OF RECRUITING NEW MEMBERS.

Suggested organizational ideas:

Work with the MD-2 GMT Coordinator to develop a training program within your District to teach recruiting techniques to grass root members. A New Member Recruiting Video will be produced and distributed for DG Team use.

DGs should strongly encourage the use of LCI Online Training and Webinars and other LCI produced resources.

4. DEVELOP MEANS TO PINPOINT BEST LOCATIONS FOR NEW CLUBS.

Suggested organizational ideas:

Use the system that has been developed by MD-2 GMT Coordinator to collect data on prospective new Club locations to maximize the success potential of the process and minimize wasted time and effort.

Revisit locations where previous Clubs may have existed and remind community leaders/prospective members in these locations of the services of Lions that have been lost in these communities since the cancellation of the former Club.

5. ACTIVELY CONDUCT NEW MEMBER RECRUITING CAMPAIGNS.

Suggested organizational ideas:

District GMT should encourage and facilitate every Club in a program to canvass for new members for one month (not a day or week, but one month). Membership Growth is a continual process that must be consistently worked on day-to-day, week-to-week, and month-to-month.

6. FOCUS ATTENTION ON SMALLER CLUBS AND THOSE WITH RECENT HISTORY OF DECLINING MEMBERSHIP.

Suggested organizational ideas:

Any club with less than 30 members should be encouraged to do CEP light and District GLT should facilitate this effort.

Utilize Certified Guiding Lions to work with struggling Clubs.

7. WORK TO COORDINATE ALL EFFORTS RELATED TO MEMBERSHIP GROWTH, CLUB SUCCESS, AND LEADERSHIP DEVELOPMENT WITH DISTRICT LEADERS AS WELL AS MD-2 GMT AND GLT COORDINATORS.

Suggested organizational ideas:

Insure that those Membership and Leadership Goals that have been established with input from 1st and 2nd VDGs and other key leaders in your District continue to be monitored throughout the year. Have ongoing discussions, email reporting, and meetings with District Leadership to mark progress of the plans and to work out refinements and changes as needed. By the inclusion of others in this process, future leader candidates will become empowered to accept higher level leadership roles.

Include MD-2 GMT and GLT Coordinators in the monitoring and refinement process.